Welcome and Founder's Message

May 2019:
Today more than ever before, a global shift has taken place over the past 18 months, within our local, national and global collective understanding, that now more than ever, we all have to be more conscious about how we consume, dispose and treat this beautiful planet we call home. And how we relate to each other.

Our planet's outer climate breakdown, pollution and crisis simply reflects our collective human situation. With the recent climate strikes in the UK and around the world, there is no turning back to how things were. Last century ideas of talk and no action have no place in the world we wish to create and preserve.

I created the Eco Living Festival ( formerly Cambridge Eco Living Festival), in February 2017 simply one night looking up at the night sky. The idea was quite simple, to develop with like-minded others an event which could engage and inspire communities to change and swap their polluting products for non-polluting ones, and to engage the 'general' public with innovation and ideas on how to create a new lifestyle based on harmony and less waste, rather than overconsumption and a disposable mindset.

Our 2018 Eco Living Festival took 19 months from start to finish of hard grind and determination to develop, and with support and help from some amazing individuals and companies, we were lucky to have two venues which pushed the boundaries of what an 'eco' event would look like.

Our retail location and partner Lion Yard Shopping Centre, offered us a unique opportunity to try something different. An Eco Living Focused event packed with talks, workshops, demonstrations an eco pop up shop and eco stalls, all within a retail centre. Consumers who knew about our festival ahead of time, mingled with those who just came to shop.

We reached 28,000 people that day, the majority of whom had no idea what they were going to stumble upon that rainy day on September 22nd, 2018. For me, that was true success, meeting, inspiring and converting thousands of people who 'never knew' many non-plastic or polluting alternatives were available, and for whom the idea of 'being green' brought a new sense of motivation and personal responsibility towards the environment around them.

On Saturday July 6th, 2019 we return to the Lion Yard Shopping Centre for a new POP UP Eco Living Festival which trials a new concept in retail engagement. Creating the world's first Pop Up Eco Lifestyle Advice Centre, we will again we push the boundaries of sustainabilty, well-being and consumer engagement.

Join us for a day-full of inspiring talks, workshops, demonstrations, with lots of eco-prize give-aways and a festival themed on: How to Create a Zero Waste Home and Lifestyle.

At this year's Eco Living Festival we focus on eco beauty products, what to swap and what not to flush down the loo, how to create a plastic-free kitchen, and we creatively used non-recyclable items such as crisp packets and sweet wrappers to create - Eco Bricks, which will be used in several emerging economy nations to help build community centres, homes and schools.

Looking forward to seeing you there and beyond.

Caroline Shaheera Asante
May 2019


We believe in the power of the collective. People and sustainable ideas coming together to create positive change is the most effective and engaging way to manifest a healthier, happier environment and society regardless of geographical location. Our festival's founding mission echoes the UN Sustainable Development Goals and supports the mandate of Sustainable Cities and Communities.


We believe in the power of vision and thinking outside the box. A new era economy has arrived with an increasingly passionate environmentally-aware customer base world wide. Consumers who support and purchase ethical, biodegradable and low-waste products, together with businesses that adhere to this mindset, will thrive and those with their heads still buried in last century ideals shall remain there. This new era economy will help propel the reduction of our collective addiction to disposables. As a start-up festival, we aim to continue forward and build collaborative relationships with amazing and good people who share a similar mindset around the globe.


We believe in the power of solutions and collectively understand what the problems are. Increased human consumption and activity has increased carbon dioxide levels (CO2), shift-shaping our atmosphere causing climate change. By 2050 there may be more plastic by weight in the ocean than fish. Over two billion disposable plastic toothbrushes end up in landfills and our oceans each year world-wide, followed by disposable razors, cigarette butts, lighters, textiles the list goes on. Ocean plastic debris is destroying the intelligent balance of nature, marine animals and the ecosystem and finding its way into our guts too. Solutions exist to reverse this madness, we just need to know them, then choose only them.
Accessibility and knowledge with a good dose of creatively and fun, these are the elements that will inspire greater consumer environmental behaviour change.
Caroline Shaheera Asante
Founder & Director of Programming
“It takes tremendous courage and determination to be the first to try something new. We are proud to support Caroline-Shaheera in creating the Eco Living Festival, let’s rally around good ideas and people who want to make positive environmental changes for everyone”
Carlo G. Baldasso
Chair and Executive Producer
Through the Eco Living Festival we shift from climate change dialogue to low and zero waste consumer engagement and rightly so, we must include everybody and move conversations out of public policy agendas and lecture rooms
Massimiliano Montini
Vice Chair


Professor Massimiliano Montini
Vice Chair |Eco Living Festival UK
Shaheera Asante
Founder and Artistic Director
Carlo G. Baldasso
Chair |Principal Member |Philanthropist |Executive Film Producer
Karen Cannard
Eco Living Festival Speaker 2018| Founder The Rubbish Diet
Jen Gale
Eco Living Festival Speaker 2018 |Founder A Sustainable Life
Birgitta Laurent
Eco Living Festival Speaker 2018 | Workshop Leader| Recycling Champions
Phone Calls
Missed Calls
Herbal Teas

get in touch

We would love to hear from you if you wish to volunteer at the festival or reach out to with us. The most effective way is to send a direct message on either our -twitter or -Instagram page – Thank you!